Effective Date 12/1/15
The Internet presents an opportunity for us to reach our audience in new and exciting ways with product information, company information, and activities such as sweepstakes, contests and other promotions.
Types of Information We Collect and How It Is Used
Personally Identifying Information (“PII”)
This Site is intended to provide a unique and entertaining experience for users. We do not require users to register or submit PII in order to visit the Site and most activities on the Site can be performed without supplying PII.
Arby’s gathers PII, such as first and last names, addresses and email addresses, when voluntarily submitted by you. For example, PII may be collected when you sign up to receive deals and exclusive offers on our Site. In addition, when you visit our Site, we may ask to collect information about your location using technologies such as GPS, Wi-Fi, or cell tower proximity. Arby’s uses this information for location-based services such as locating nearby Arby’s restaurants or identifying special offers that may be of interest to you. When you visit our Site, you may choose not to allow Arby’s to use your physical location. If you would like us to delete location information we have collected, please contact us at the email or postal address listed below. Please note that the Site may not function properly following deletion and that we may be required by law to retain certain information.
We may use PII in sweepstakes, contests or promotional activities, including:
• to register you for those activities, to verify that you comply with the published rules and to notify you if you are a winner;
• for coupon, premium or prize delivery;
• to publicize the names and, where applicable, likenesses of winners;
• for notification of special offers; and
• to ensure that we comply with applicable laws.
The PII you disclose for these and similar activities may be shared with third parties, such as those who may administer the activity for us and shipping companies who may deliver a prize or premium. We will inform you at the time we are collecting the PII that such collection is a requirement for participation.
We may also use your PII for the following purposes:
• to personalize and enhance our Site and your Site experience;
• to send you personalized information about our Site via email;
• to send you advertising or promotional material from us, our advertisers or business partners; and
• to contact you for feedback regarding us, our advertisers or business partners.
Should you respond to a particular offer sent on behalf of our business partners or advertisers, we may also use your PII to provide a report to our advertisers or business partners that tells them who responded to a particular offer. Similarly, if you accept an offer contained in an email, we may provide the advertiser or business partner with the PII necessary to fulfill that offer.
Should any of our business partners or advertisers request your PII for their direct use in advertising or marketing (i.e., when the contact with you would come from them and not from us on their behalf), you will always be given the opportunity to remove yourself from the list.
Your PII may also be shared with those persons or entities that administer our Site. Your PII will only be shared with administrators, business partners or advertisers for a particular purpose, and they will not be permitted to use it for any unauthorized purpose.
We may also collect PII to protect your security or ours, to protect us against liability, or to comply with applicable law. PII collected for such reasons will not be used for any other purpose.
We may aggregate and use your PII in non-identifiable form for our internal purposes or to share with third parties for any lawful purpose, without your permission. No third party will know who you are as a result of the use of this aggregated information.
From time to time and as required by law, we may give you the opportunity to “opt-out” of or “opt-in” to particular types of uses or disclosures of PII. If you opt-out of a specific use, we will not use your PII for that purpose.
If you wish to change your decision to “opt-out” or “opt-in,” you can email us at firstname.lastname@example.org.
Safety and Security
Arby’s takes steps to help ensure that all information provided by you, whether PII or non-PII, is treated securely. No data transmission over the Internet, however, can be guaranteed to be totally secure. While we try to protect your PII, we cannot guarantee the security of any information you transmit to us. You use the Site, and provide us with PII, at your own risk.
Gathering Information Electronically
Web beacons are small pieces of data that are embedded in images on the pages of websites. We may use these technical methods to analyze the traffic patterns on our Site, such as the frequency with which our users visit various parts of our Site. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We may also use these technical methods in HTML e-mails that we send to determine whether you have opened those e-mails or clicked on links in the e-mails. The information from use of these technical methods may be collected in a form that is not personally identifying.
Currently, our servers do not respond to browser ‘do-not-track’ signals. You may opt-out of certain tracking, however, by disabling cookies through your browser; you also may opt-out of targeted advertising by following the instructions in the Third Party Ad Network section.
Third Party Analytics
Third Party Ad Networks
Users in the United States may opt out of many third-party ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.
Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Site or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt out may not be effective. Additional information is available on the DAA’s website at www.aboutads.info or the NAI’s website at www.networkadvertising.org.
Arby’s does not knowingly accept information from children under the age of 13. If we subsequently decide to offer any special promotions for this group, we will provide a Children’s Privacy Notice and will comply with all applicable laws.
Special Information for California Consumers
California Civil Code Section § 1798.83 permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at:
International User Notice
The Site is intended for use exclusively by residents of the United States of America, and our computer systems are based in the United States.
Comments, Questions or Suggestions
Mail: Arby’s Restaurant Group, Inc., 1155 Perimeter Center West, Atlanta, GA 30338